This semiotic analysis seeks to understand the nature of apocalyptic rhetoric and how it is used during times of crisis such as the COVID-19 pandemic and the events surrounding the death of George Floyd. Through a visual analysis of Instagram posts with the hashtag of #BlackLivesMatter and #COVID-19, the author hopes to illuminate the nuances of rhetorical strategy and how crises can perpetuate and enhance the use of “doom and gloom” style language.